Estée Lauder's granddaughter, Aerin, has always been a great business woman and an entrepreneur. Now she is starting her very own cosmetics line based on having all of your essentials at your fingertips.
There will be two collections, the essentials and fall. The fall collection is broken down further. There is the Weekend palette which is lighter and the Weekday, which is slightly more vibrant.
The essentials collection has some great basics like hand and body lotion, lip conditioner, powdered foundation, bronzer, blush, and a brush set.
Fall weekday pallet. Both pallets have two eye shadow colours, a blush and an illuminating powder. There are also a coordinating gloss and lipstick for each that come separately.
The collection is a kinda pricey ($70 for the pallet, $30 for lipsticks and glosses, $148 for the beautiful brush set), but the target audience is the typical Neiman Marcus only the go customer. It should be in stores by the end of August.